Manage Teams and Stakeholders

The CEO of Pfizer, Mr. Albert Bourla said to a live audience at a Healthcare Businesswomen's Association (HBA) event held in 2019, “When I was starting out, all anyone really cared about was getting a job and keeping a job. Now, we need to have a deeper relationship with our employees and that means recognizing diversity as an asset.”

The dimensions of identity built upon pillars of language, gender, ethnicity, class, race may not be a complete and an all-inclusive picture of the multidimensions essential to understanding distinct characteristics and the motivators of self. The idea of individualism has moved front and center ruling over demographic and psychographics collectives. The characteristics are now personas and the journey has replaced the simple purchase.

Why? We believe it’s the digital divide.

It begs the question, can experience be strategy?

Some stakeholders are employees and other stakeholders are customers. How does a corporation serve both equally well? Is it utopian? Or do core values that would drive revenues also drive a great workplace? Let’s list some: Being Courteous, Gracious, Respectful, Articulate, Calm, Presentable, Professional, Expedient, Transparent, Honest, Truthful, Considerate, Supportive, Effective, Generous, Flexible, Willingness, Communicative, etc.

Of our favorite stakeholder engagement stories, 'They will handle the rest," is the best.

They will handle
the rest.

A few recent experiences can be summed up in five words: “They will handle the rest.” Five words that somehow exhibit a burden of details offloaded, and the weight is lifted.

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They'll handle the rest!

What does this have to do with cultivating strong relationships and engaging key stakeholders cross-functionally? My time was valued. The details were managed. The refund was automatic. The personal interaction was perfect: on the phone, on the chat and in person.

They handled the rest!

How to report a car accident with your Geico Insurance

At 5:15pm in rush hour traffic, a car accident ensued. There were no severe damages to report except two banged-up cars and stopped traffic on the highway. The Geico Representative was contacted within 15 minutes of the accident from the driver’s cell phone. The other driver called the police. Upon the arrival of the police, the one driver complained of a headache to the police. The police called the ambulance. The ambulance arrived very fast. On site, it took a CT Scan of the driver’s head. Sent the scan to the hospital neurologist via cloud technology. Both, the driver, and the CT Scan did not exhibit any visible signs of concussion and the neurologist cleared the driver to go home.

The other driver on the phone with the insurance agent asked the Geico Rep, “What do I do?” The Geico Rep completed the claim, the autobody appointment was scheduled for 8am the next day, a rental car (of the same caliber), would be waiting at that time, at the auto body. Four days later, the repairs were completed, the driver was notified. The driver brought back the rental to the autobody. Then paid the deductible at the time of service, picked up the car and drove away.

They handled
the rest!

What does this have to do with cultivating strong relationships and engaging key stakeholders cross-functionally? The Geico customer's time was valued. The details were managed. Anxiety of unknowns quelled. Helped was immediate. It was managed seamlessly. The personal interaction was perfect for both stakeholders, driver 1 and driver 2. They handled the rest!

Successes come from

Managing Teams and Stakeholders

Achieved divisional integration of seven business units
under one conglomerate forming a $1billion (US) business entity.

Achieved divisional integration of 7 business units under one conglomerate forming a $1billion (US) business entity..

Tactics: What had begun as a Portfolio Leading of a $10 million marketing campaign that entailed managing details and project management.
Developed and integrated strategy for division-wide branding program of seven separate businesses by cultivating strong relationships and engaging key stakeholders cross-functionally to include a globally diverse workforce. Created key communications materials to ensure a cohesive voice and tone for internal audiences and external. Applied creatively, techniques for different audiences. Identified as a strong role model for others to follow in effective acceptance of change management. Launched and supported efforts for term systems integration.

Outcome: over a five-year period, revenue grew from $493 million to over $1billion; company rose to market leader. Built and followed communications plan from current state to future state. Developed new process engineering and corporate consortium formed named Speedline Technologies which grew to over $500 million business and sold for high margins.

AMAZON is a trademark of AMAZON Services LLC and/or its affiliates.
UPS is a trademark of United Parcel Service of America, Inc.
GEICO is a trademark of GOVERNMENT EMPLOYEES INSURANCE COMPANY.

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