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THE WORK SHOP



We create, code and convert online traffic into customers.
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Whether you need help with brand identity, website or social media marketing, our team provides the solutions that connect your business with your target audience.

We create all of the content marketing assets that to speak to and visualize the language of health. 

We represent your story with strong management and the use of data, analytics, reporting. 

We have the brain power to think strategically and the brawn to get things done. 

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We offer retainer packages and a-la-carte services customized to fit your budget. ​
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We can customize the perfect 360-degree marketing and a-la-carte strategy tailored to fit your budget. We have the right mix of tireless talent for your brand to succeed and scale as your business grows.

We are passionate about the plan that we build, execute, monitor, measure, adjust and always deliver the results you seek.  Creating a visually striking website and customizable,
​on-demand landing pages are only the beginning.

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wE ARE EXPERTS


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Digital Strategy
Content Dev (health care focused)
Print Design
Package Design
Branding
Logo Design
Illustration
Creative Design
Event Management
3D Packaging
​Public Relations

Nurture and Drip Campaigns
Marketing Automation and Customer Relationship Management

Webinars and Events
 Traffic Preservation (during redesigns / migrations)
Digital Marketing
Social Media Marketing
Video & Photography
Pay- Per -click Management (PPC)
Reputation Management

Web Design
Web Development
E-commerce Websites
Cart Retainment

Website Maintenance
Web Hosting Services
Search Engine Optimization (SEO) Organic and Paid
Hyper-Local Publishing
On-Line Reviews
​Analytics & Conversion

​WHAT WE DO


We help you get discovered online, ​stand apart from your competitors and drive sustainable growth.

Engaging design, coding responsive websites, marketing, make-overs and 'web-lifts' highly structured content and personalized photography and video are all part of the mix we use to convert online traffic into customers. ​

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marketing automation


​As definitions go, marketing automation refers to the "software that exists with the goal of automating marketing actions."  This means that the software system is designed to automate repetitive tasks such as emails, social media, and other website actions but maintain a personalization while driving measurable data for action based results.

We have teamed with a developer group who have built our own stealth automation tool.  We have designed cost effective campaigns with this all-in-one, powerful and affordable marketing automation platform.  
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​Compared to other tools, our marketing automation platform streamlines lead generation, segmentation, lead nurturing and lead scoring, customer lifecycle marketing, cross-sell and drive sales' leads in a less expensive, hence more efficient way. Combining the power of custom content with the reach of social media and the support of expert, on-demand service, our marketing automation tool, your ticket to connecting and engaging with customers is at your finger tips without breaking the bank. Whether you want to take on a little of the work yourself or want to leave it to us, we’ve got you covered.

The key to success with our solution is that we’ve brought all the tools you need for an effective digital marketing program onto one platform. Create and publish custom content (or we can do it for you), promote content through Facebook advertising, request and monitor online reviews, track Google and Yelp rankings and monitor online business listings all in one place. And we’ve backed it all with expert, on-demand service and support. It’s like having a full-fledged marketing department of your very own.

hyper-local marketing


We give any local business a big company online presence.

Great for organizations that have very specific niche markets based on geography, community, psychographics, demographics, etc.  Today’s customers who may be in need of a family physician, pediatrician, dentist, physical therapist, orthopedic, chiropractor, wellness coach, personal trainer, etc. they turn to Google and Bing, by laptop and smartphone. They turn to Facebook friends for referrals and Yelp reviews to see how its compared.  They read blog posts, seek information in a digital way and that does include the trusted 140 character Tweet. 

Local digital marketing helps these customers find their way right to your door.  That's where we come into the picture.  

​Hyper-Local Dashboard
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Keep your eye on stats. This tracks how much search rankings have improved.
An Account Coordinator will be handpicked for your business. This industry expert has a passion for helping you grow and the online marketing expertise to make it happen. Your dedicated Account Coordinator will give your current online presence a digital checkup; where you are, where you could be, how to get the most from your budget, plus monitor and fine-tune your efforts.
  • Online Publishing
  • Local search
  • ​Search Engine Optimization (SEO)
  • Directory Optimization
  • Content Marketing
  • Online Video

Local Posts & Deals
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Check the performance of your content over time. You can adjust accordingly for maximum impact.
  • Search Engine Marketing (SEM)
  • Directories
  • Online advertising
  • Online Display Ads
  • Search Engine Marketing (SEM)
  • yp.com Business Listings

Reviews & Social Media
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No more multiple log-ins to see all your social media and review activity. It's all in one convenient spot.

​Directories Optimized
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​Your business listing will be optimized to appear on the top directories. Check here to see the total number of directories optimized, how many times your listing appeared in search results, and the top search terms used.

Google Rankings
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See how your rankings on Google improve over the 3, 6 and 9 months.

​Email
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Find all the performance metrics you need for your email marketing right here.

​Facebooks Ads
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This is where you evaluate how your Facebook Ads are performing.
The Game Has Changed!

Getting your website set-up is just the start.
Better links equal better business.
Blog your way to more business. It drives SEO.
Be Sociable. Don't just inform but interact.
Track to adapt. See what’s working and what’s not.
Marketing Automation: More than an Ad, it is engagement,
i.e. videos lead to webinars lead to educational materials lead to sales.
Hyper-Local Marketing. S
uper targeted niche marketing focused on smaller number of prospects in specific area.

​Point. Guide. Direct.
LEARN MORE
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551 Valley Road, #192, Upper Montclair, NJ  07043
EMAIL: INFO@HEALTHCARETECHNICALSOLUTIONS.COM                                                                           TEL: 973.239.7821
Copyright © 2018
  • Home
  • SERVICES
    • JUST THE FACTS
  • WORK
    • Revenue Cycle and Wellness
    • Conferences Exhibitions
    • Malcolm Baldrige
  • ABOUT
    • INSIDER INFO
  • CONTACT
  • Privacy Policy