Case Study
The Client
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The MpowerMed team includes trained and experienced business professionals that also possess a clinical background. We employ experts in Gastroenterology, Gynecology, Radiology, Urology and the general medical sciences. Our management team includes masters prepared executives, physicians, board certified physicists, certified electronic health records specialists, radiation therapists, nurses and billing and charge capture experts. This collective blend of business and clinical skills allows us the unique ability to champion even the most challenging issues that inevitably present in new site development and project management.
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The Assignment
Faced with increasingly aggressive competition, MPowerMed was compelled to drive the marketing aspects of company to grow business with existing clients and obtain new ones through acquisition. They turned to Healthcare Technical Solutions to assist them with a feasibility study and then frame a digital marketing launch.
About the Case
The study evaluated the landscape weighing possibilities and determine best plan of action. Projecting, forecasting and determining how to embark upon this industry is one thing but to understand that the possibility of owning a great deal of market share is another. The planning and structure are keys to success.
Scope of Work
Review expansion of services. Update logo and printed materials. Develop plan for marketing and message on updated web site
The Result
Company launched website with current marketing assets to include current content to attract new opportunities through the use of digital marketing.
http://www.mpowermed.com/
http://www.mpowermed.com/
The owner and team of this wellness center is trusted by thousands of people. So many have turned to the Acupuncture Nyack for support and assistance to improve health and well-being. To determine the proper treatment plan best suited for your body's condition, the team takes the time to study the habits and lifestyle of each patient. It is a science and a process where each patient is unique and each visit customized for success. Areas which patients have had success is related to pain and injury, toxicity, allergies, parasites and overall GI health related issues, autoimmune issues, fertility, hormonal balance and the effects of stress and aging.
The Assignment
The Acupuncture Nyack Wellness center sought to become more competitive with the increasingly larger interest in acupuncture in and around the area. digital marketing.
About the Case
A full business plan was drawn and every element of the digital marketing assets were created to include a new (and simple) web site, customized content, blogs and a PR campaign.
Scope of Work
Upon review, mad solid recommendations to meet budget to grow business, compete in area of highly competitive landscape while adding direct value to the content of the organization, publishing and PR.
The Result
Company launched website with current marketing assets to include current content to attract new opportunities through the use of digital marketing. SEO is at the top of Google when prior to launching a digital marketing campaign, was on the fourth page for major key words, plus identify testimonials and make all social media current to include Facebook, Yelp and Google + pages. www.acupuncturenyack.com
The Assignment
The Acupuncture Nyack Wellness center sought to become more competitive with the increasingly larger interest in acupuncture in and around the area. digital marketing.
About the Case
A full business plan was drawn and every element of the digital marketing assets were created to include a new (and simple) web site, customized content, blogs and a PR campaign.
Scope of Work
Upon review, mad solid recommendations to meet budget to grow business, compete in area of highly competitive landscape while adding direct value to the content of the organization, publishing and PR.
The Result
Company launched website with current marketing assets to include current content to attract new opportunities through the use of digital marketing. SEO is at the top of Google when prior to launching a digital marketing campaign, was on the fourth page for major key words, plus identify testimonials and make all social media current to include Facebook, Yelp and Google + pages. www.acupuncturenyack.com
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Monthly column published on Near Say. (https://nearsay.com).
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