HTS builds marketing campaigns on- and off-line to nurture your key prospects and customer relationships over the lifecycle of the entire sales and marketing process. From prospecting through conversion, we use our touch point methods to match your prospect’s buying cycle.
These are authoritative reports to guide readers to understand an issue, solve a problem, or make a decision. Case studies offer descriptive, exploratory or explanatory analysis and are often used in white papers or part of a company’s research offering. Your case studies help validate your methods and add credibility to your company brand.
Creating an effective digital strategy on your own and managing the conversations and interactions can be challenging. We excel at developing engaging interaction with content that pushes the right points with the right audience. We can build a robust social media program through blogging and creating content on You Tube, Facebook, Twitter, Google+, LinkedIn, Pinterest, Tumbler, and others.
A key feature of a Webinar is its interactive elements, allowing connections among participants and presenters. HTS can put together an entire Webinar series that can be archived and optimize your SEO. The Webinar also allows you to touch industry professionals from around the world, exchanging ideas and forging new relationships.
We’ve built up a database of qualified B2B master file lists for postal, telephone, email and social marketing campaigns. The list can be used for audience targeting, personalization, circulation planning, online marketing analysis, tracking campaign results, testing and transactional messaging.
Email marketing is still very much in use. These days, email-marketing campaigns are highly targeted and measureable. We can help you create a campaign that inspires prospects and customers to open the email and click through the offers or download useful information, all resulting in a request for a consultation, products and services. Our email marketing campaigns, ecommerce and email newsletters inspire readers to take the next steps.
Need a virtual storefront? HTS can help you create a robust e-commerce website, where marketing campaigns can be customized for delivery by e-mails, mobile devices and social media. All these digital transactions can be gathered to create a demographic profile of each visitor, helping to create future marketing campaigns.
An effective PR campaign promotes companies or individuals through editorial coverage. Known as “free” media, compared to buying ad space, HTS can help place stories on websites, newspapers, and magazines and on TV. We can help create strong story lines and pitches and target platforms that will result in high coverage.
Videos have become an important selling tool that reinforces your brand. They are effective at driving traffic to your website and elevating your search rankings so when businesses are searching for your products and services they will appear at the top of the search heap. We can produce high quality digital videos for distribution on TV and the Internet.
There’s much more to building an effective website than simply establishing a home page. There’s quite a bit of back-end work, including developing a SEO campaign to push your company and brand up in the search rankings. Besides SEO know-how, our team is skilled in graphic design, interface design, standardized code and analytics to measure your site’s visitor data.
The process of affecting the visibility of a website in an unpaid search takes concentration, planning and experience. Optimize your local, national and global searches, by creating search word phrases and effective algorithmic formulas.
Big data is now a reality. We have tools to navigate through the data to bring meaningful understanding and change to campaign management. With big data we can help companies and organizations make better business decisions.